Some Apple stores are top performers, while others are lagging behind so much that they don’t break even. But Apple is always working to improve its store sales performance, both overall and at individual stores. Low-performing stores receive lots of attention, but higher-performing stores are also targets for improvement. That’s why the very successful Bay Street (N. Calif.) retail store is being expanded and renovated, so it can accomodate even more customers and generate more sales. The 24-foot wide store opened in Nov. 2002 and has old wood floors and Corian “kidney” display tables. After taking over the adjacent space previously occupied by Pottery Barn Kids and a small café, the store will be 30 feet wider and feature stone floors, wood display tables, a rear Genius Bar, a Studio Bar and other now-standard features. The only other store expansion occurred at The Westchester (NY) store in July, 2005.
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There is a sign at Short Hills (NJ) that says it closing on Sunday for setting a stage for a whole new Apple. I brought in my notebook last week and the repair was not granted, because of this. [IFO -- Yep, they'll be closed from July 16 to 27 for the standard renovation and floor plan change that's occurring on many other stores. Short Hills opened in June, 2002 as store #31, so it's due for an upgrade.]
If Apple barely breaks out sales figures for stores, let alone individual stores, how can you make the assumption that some stores don’t break even?
Congrats to Bay Street! Been a LONG time coming. Gonna hurt SF store i bet you. Tax is cheaper and there is parking.
The Lenox Square store recently reopened after a renovation there and is much larger than the original store which opened in 2001. The width of the store has not changed, but the store is much deeper, thanks to new construction on the backside of the store which allowed Apple to use what used to be its stock room space as floor space and obtain new space for use as a stockroom, as a result of the mall addition.
The recently renovated San Diego Fashion Valley store was also expanded during its renovation. It wasn’t even one of the small 30-foot stores to begin with, but now it is quite roomy.