Information provided by sources reveals there are few common factors among Apple’s highest-grossing stores that might explain why their revenues or sales of service-related products are at the top of the charts. Instead, each store has its own operations and revenue personality, dependent upon the staff, customers, regional demographics, size of the store, and to [...]
Holiday Wrapping Paper Art for Sale
An eBay seller is offering two sample sheets of Rex Ray holiday wrapping paper that were commissioned by Apple in 2002 for purchase at their retail stores. The designs are called “Pods” and “Fields,” and are abstract in style. The wrapping paper sold for $5 a roll, or was free with a purchase over $50. [...]
iPhone Achieves Total Availability
For the first time since it was introduced on June 29th, the iPhone is available at every Apple store. The company sold 270,000 iPhones during the last two days of June, and AT&T activated 146,000 of those phones during the same period. Since then availability hit a low of just two stores, but has slowly [...]
‘One to One’ Trademark Issued
The U.S. Trademark and Patent Office has approved Apple’s application for a trademark on the One to One education and training service offered in its retail stores. In its application date July 20th, the company says the term was first used “at least as early at 05/02/2007. In its application, Apple describes the service as, [...]
Apple Changes Retail Accounting Rules
Apple has changed how it measures revenue performance by its retail stores, dropping a method that compared figures to U.S. channel partners, and switching to a method that compares results to other Apple segments. The company also began accounting for AppleCare and .Mac revenues over the life of the products, rather than logging the revenue [...]
Apple Retail Posts Gain for Q3
Apple’s retail stores helped carry the company to increased revenues and the largest number of Mac sales in history. The stores posted revenues of $915 million for the third quarter of fiscal 2007, short of a record but an increase from both the previous year and quarter. Using newly-announced accounting rules for the retail operation, [...]
E-Mail Promotes Monthly Activities
Apple is sending localized e-mail to registered product users that promote their local Apple store, including the iPhone, back-to-school deals, and the One to One service. It’s one of the few promotions or advertising that Apple does for the retail stores. This e-mail has direct links for personal shopping assistance, signing up for workshops, checking [...]
Orland Park Opening Photos
Thanks to Terry and Michael for the photos of the Orland Square (Ill.) retail store grand opening last Saturday. The store features the now-standard stainless steel interior and wall-mounted display counters.
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Still More Store Renovations Begin
Apparently trying to beat the holiday selling season, even more Apple stores are closing for floor plan changes and renovations. Both the Jordan Creek (Iowa) and Danbury Fair Mall (Conn.) stores are closed from July 23rd to 27th for a floor plan changes. The Valley Fair (N. Calif.) store has morphed into a mini-store while [...]
First Italy ‘Apple Shop’ Opens
Apple’s store-within-a-store project has blossomed in italy, with the first “Apple Shop” opening inside the Mondadori Multicenter in central Milan. Photos on the the setteB.IT Web site show the Shop’s installation, and the
iPhone Gifts Arriving
Steve Jobs’ thank-you gift of an iPhone for all Apple employees is in-progress, with retail employees now receiving their devices. The iPhone gift not only demonstrates Steve’s appreciation for years of hard work, but it will also put iPhones in the hands of enthusiastic employees who will promote the device to curious onlookers.
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Buy A Sign of History
The relocation of the Mac Resource (Huntsville, Ala.) reseller store has created a great opportunity for a collector or just plain Apple store nut to buy an original fruit-colored neon Apple logo sign. The bidding on eBay started at $2,500, and the buyer is expected to pay for crating and shipping the five-foot tall sign, [...]
Gamble–Then Buy a Mac
It may seem an unlikely place to sell Apple products, but the Foxwoods Resort Casino (Conn.) is betting that the new MGM Grand hotel and resort opening there next year will be the perfect location for an authorized Apple reseller. The resort bills itself as the “world’s largest casino,” operated by the Mashantucket Pequot Tribal [...]
iPhone Availability Trend Stabilizes
Now, over two weeks after the iPhone was introduced, customer demand for the device and Apple’s supply chain has synchronized, so that just 16 stores are listed as out-of-stock. Early iPhone sales were so heavy that availability plummeted to just two stores on July 5th, but it has slowly been rising since then. There’s no [...]
Lakeside Store Location ID’d In UK Mall
The location of the future Lakeside Shopping Centre (UK) Apple store has been identified as the 5,000 square-feet that retailer Woolworths just relinquished after a downsizing. Apple will officially occupy space #245 on the second level, the left portion of the former Woolworth space, and adjacent to Carphone Warehouse. The trademark black construction barricade has [...]
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