iPhone Sales Streamlined With iTunes Reg

In announcing rate plans for its new iPhone, Apple confirmed that its retail stores will only be selling boxes of the new devices, and that the usually-lengthy in-store activation process will be performed by the customer at home using iTunes. The revelation means the purchase process will be vastly streamlined, and the customer will have the pleasure of unboxing the stylish iPhone him/herself. Apple has even posted a video explaining the activation process, which works on both Mac and PCs. The process includes the ability to transfer your existing telephone number from another cellular carrier (number portability). The video mentions that you may receive a “credit check code” from the Apple store, which you enter into the iTunes registration form instead of your Social Security Number. That feature indicates that some customers–perhaps those with Apple credit accounts–can skip AT&T’s usual credit check requirement.