Apple Targets Southwest UK

Apple has targeted the southwest part of the United Kingdom by leasing a space inside the Princesshay Development in Exeter. The city of about 120,000 residents has its own charm, but is generally off the tourist trail and away from major attractions. But the Princesshay Development intends to attract locals from a wide area with city-centre shops, apartments, restaurants, pedestrian malls and open space. The development, similar to Liverpool One where Apple will also locate, is opening in phases, but will be fully operational by Christmas 2007. Expect the Apple store to open at the same time.