I’ve arrived in Rome for the grand opening of the Roma Est (Rome, Italy) store on Saturday. While it’s cloudy and overcast, it’s fairly warm and dry. I visited the area of the mall, which is on top of a rolling hill in the community of Longhezza. The only access to the mall is from the high-speed highway that runs next to the complex. The macitynet.it Web site has posted the first photos of the mall, taken during the Friday press event. Also check the setteB.IT web site for coverage. The store features the now-standard V2.0 interior design, with a wide center aisle. Reports from locals indicate that mall management will not allow anyone on the property until 9 a.m., the time that the mall opens. So it’s not clear what type of waiting line will form for the Apple store opening. I have limited Internet access in Rome, and my usually good Sidekick access at the mall is non-existant.
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{ 6 comments… read them below or add one }
Hey, I’m also going to the opening of the mall. At what time do you plan on being there?
What is the address to the new apple store location?
http://www.apple.com/it/retail/romaest/week/20070401.html
this is the site of the new retail Italy store. It states its address is:
Via Collatina, 858
00155 Roma Lunghezza,
and phone:
+06 2245300
Who’s all joining me Saturday Morning????
The address is here: http://www.apple.com/it/retail/romaest
Has anyone else noticed that Apple’s map of the store is upside down compared to the compass? Compare Apple’s map to Google Earth, the coordinates of Roma Est are: 41°54′50.68″N 12°39′41.39″E While doing a project, I’ve noticed that Apple has at least two US store maps upside down. It’s cool that Apple is expanding more internationally.
-Brian
I saw your picture on macitynet.
What number were you? [IFO-There was really no line, but rather a huge crowd at the closest door to the Apple store. When security started letting people in at 9 a.m., that same crowd of at least 400 ran to the store, and failed to notice the stanchions for a line. So there was a huge crowd in front for about an hour, polite but pushing and shoving to get inside. In the midst of that, it took me 40 minutes to get inside. Even so, a great opening!]