A giant, 30-foot square advertisement for the upcoming iPhone appeared for a few hours on Monday on the side of the Fifth Avenue store glass entrance cube. The ad was composed of 18 panels of see-through type material, showing the now-familiar hand holding the iPhone. The ad wasn’t really that visible, since the panels weren’t completely opaque on the glass cube. Perhaps that’s why the ad was taken down later in the day.
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Brian Kaemepn
March 14, 2007 at 5:40 am
John Muir
March 14, 2007 at 3:07 pm
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There’s a huge discussion that continues over at macrumors after the posted photos, but one of the big reasons why it may have been taken down is due to violation of public space. With the ad up, the building is no longer entirely see-through and also the fact that the apple logo was suppose to be the only advertising on said building. I don’t want to get into that argument here, but either way, for it being up for only a couple hours, it’s definitely garnered enough attention.
-Brian
Not a great image for the translucent look anyway. That photo’s all about solid colour, not outlines. Strange that it would be put up. Brian has an interesting take on it too.
