Berlin Reseller’s Giant Store

The Gravis chain of Apple authorized resellers opened a new store in Berlin (Germany) on Monday, offering 16,000 square-feet of bright-white space on two floors. The store is located in Ernst-Reuter-Platz, west of the Tiergarten and north of Kurfürstendamm, a location I scouted in 2005. The area caters to students from Berlin Technical University and Berlin University of the Arts. The Gravis chain uses a lime-green advertising motif, and posters advertising the store were plastered all over the area of the store.