The evidence is was contradictory about whether Apple is adding on to the San Francisco (N. Calif.) retail store. Major construction is underway at 24 Ellis Street, directly behind the existing store, on a single-story, 12,000 square-foot building with a peaked roof. A 4-story building occupied the space around the time the Apple store was built, but it was subsequently demolished. The new structural steel façade framework is the same height as the adjacent Apple store, but other architectural details don’t match, and there is an “Available” sign from the leasing company out front. City permit records don’t reveal who the future occupant might be. Yet, the 12-foot barricade fronting the site is plastered with iPod posters, DPR Construction Inc. (Apple’s favorite) trucks are parked in the adjacent parking structure, and one insider says, “Yes.” Perhaps it will turn into a speciality store for Apple, focusing on music, iPods and TV. [Update: No Apple store. The real estate broker says it will be a clothing boutique.]
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Maybe they are just building the actual building they Photoshoped into the picture? Or maybe its a cingular store for when the iPhones come in? Yeah maybe ipod store with music, iPods, TV!
I saw that building during Macworld, but what’s more interesting is if you go back and stand farther away and take a picture, you’ll see that that big facade that they’re putting up, it the exact height of the current store. Just an aesthetics feature to match, or DESIGNED for an exact match? Another thing that’s strange is the amount of specialty that’s going into the other building (e.g. peaked roof, only one story, large facade front) yet no tenant nailed down, per the Available sign? Maybe this is apple’s latest plow to throw you off, they’ll be building all their stores now with available signs in front of them, even when the giant plexiglas apple logo is being installed. That store is SMALL, from all the pics and just the location, I was expecting something much bigger, and to think I thought NMA was small.
-Brian
