Comments on: No iPhone Promo In Stores http://www.ifoapplestore.com/db/2007/01/14/no-iphone-promo-in-stores/ news and information about Apple Inc.'s retail stores Sun, 23 Nov 2008 12:47:11 +0000 http://wordpress.org/?v=2.6.3 By: Hugmup http://www.ifoapplestore.com/db/2007/01/14/no-iphone-promo-in-stores/#comment-1042 Hugmup Wed, 17 Jan 2007 13:33:22 +0000 http://www.ifoapplestore.com/2007/01/14/no-iphone-promo-in-stores/#comment-1042 Apple had to announce the iPhone before FCC approval, because the FCC approval process is public. If they had not introduced the iPhone, the FCC would have, in effect, announced it for them. It is against FCC regulations to sell or to offer for sale an unapproved device for what should be obvious reasons. Announcing the iPhone at MacWorld and on the web site is okay, because they can watch what they say, and spontaneous conversations between employees and customers are not controllable. However, if Apple hangs posters and puts out literature, that could be seen as an implicit instruction to employees to promote an unapproved device--and that is illegal. Apple had to announce the iPhone before FCC approval, because the FCC approval process is public. If they had not introduced the iPhone, the FCC would have, in effect, announced it for them.

It is against FCC regulations to sell or to offer for sale an unapproved device for what should be obvious reasons. Announcing the iPhone at MacWorld and on the web site is okay, because they can watch what they say, and spontaneous conversations between employees and customers are not controllable.

However, if Apple hangs posters and puts out literature, that could be seen as an implicit instruction to employees to promote an unapproved device–and that is illegal.

]]>