Apple controls every detail of its retail store experience, but it can’t control the environment outside. So when Apple posted a photo of the San Francisco store on a prominent downtown corner, it did some extensive Photoshopping of the image to clean it up. Apple’s artists took out overhead power lines, power poles and even inserted a four-story building. Compare the two buildings and see if you can spot the differences.
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ryan10ad
December 24, 2006 at 7:24 am
Brian Kaemepn
December 24, 2006 at 2:23 pm
Extra Character
December 24, 2006 at 4:10 pm
Mary
December 27, 2006 at 1:52 pm
rob
December 29, 2006 at 7:35 pm
Your comments...
I like the fact that Apple magically made the “i” is Virgin that is out in the original photo, red again. If it was CompUsa or (Gasp) Microsoft, that would just photoshop them out. Please note, i don’t live in San Francisco and have only been to New York.
First, the titles on the photos page are backwards, After should be first and Before should be second. Strange that Apple took out the tree, but left in the advertising pillar. In all the construction photos, the pillar is in the spot it’s at in the photoshopped image, but now it’s down the street. That was undoubtedly something apple wanted moved as not to tarnish the look of the store. Also, depending on when the real picture was taken, it took several weeks to finish the BART entrance after the store opened, and while it was being finished, it was covered in black plastic which may be why it’s so dark.
-Brian
Removing unsightly poles, signs, electrical and trolly wires is a common practice to improve photos of buildings. The difference in lighting would be because the photo was taken at a different time. Could it be possible that the building (now a vacant lot) was still there when the photo was taken? [ifo-Yes, the building may have been from an early photo.]
absolutely incredible. It takes me some minutes to see the difference :)
It’s called marketing, the women’s boobs in beer ads aren’t that big either. I should know, I have to enlarge them.