Snowman Hails the Holidays

Even in sunny and warm climates, a snowman means Christmas. So that’s the window theme Apple is using at the retail stores to signal the holiday shopping season. In this case, a five-foot snowman is wearing a wool cap, carrying a small decorated Christmas tree, and is holding a pink iPod mini (not the Product Red model). Most noticeably, the snowman is wearing the unmistakable white iPod earbuds, with the cords glowing white. The window headline reads, “Chill. The new iPod.” Interestingly, this store window in Japan is identical to the U.S., including the use of English. At most stores the snowman is a flat cut-out. But at the flagship stores, the snowman is a three-dimensional figure, with a carrot nose and flower pot hat, with snow scatterd at the base.