Apple has distributed a low-key 2006 Holiday Gift Guide that promotes, “The season’s most thoughtful no-brainers.” The front of the guide uses the new Product Red iPod mini and a simple red ribbon as its only reference to the Christmas season. In fact, the only Christmas keywords are “holiday” and “the season.” Inside, the brochure repeats the red ribbon theme, and spotlights some big-ticket items (iPods, iMac and MacBook), along with more modestly-priced accessories, .Mac and ProCare.
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