The Apple authorized reseller Mac iLand will hold a closing sale on Saturday in Columbia (SC), capping a decision by owners Sam and Sherry Chesnutt to permanently close the store. It’s the only non-chain reseller in the city. The closest Apple store is 74 miles away in Charlotte (NC). On the store’s Web site the owners said, “After negotiations with a local buyer failed to secure an agreement and additional attempts to locate a buyer were unsuccessful, Sherry and I have made the tough decision to close the store permanently.” Sam added, “My responsibilities and duties with my medical imaging company make it unrealistic to try and keep the store open any longer.” They will sell their remaining Apple stock, along with store fixtures and office supplies. The owners recommended Mr. Mac for for future sales and service.
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Another faithful Apple dealer bites the dust. Well done Apple.
Just how is this Apple’s fault?
Without going into a lot of details, “Bill” – take this from someone who knows personally how this is Apple’s fault… Apple pays it’s service provides diddly for doing in-warranty repairs. By diddly, it could be as little as $45 PER REPAIR (and maybe $90 per repair if you’re really lucky) regardless of whether that repair takes 30 minutes or 3 hours. Apple also does not pay the service providers for time spent installing and testing DOA parts (which does happen – to some AASPs more than others). So what this means is if you’re an AASP who completes a difficult/complicated repair that takes say 2 hours and then you test the unit only to find that you have a DOA part, you lose 4 hours of billable time pulling the part and putting in a second part from Apple only to get paid $45 for the repair? How can the AASPs afford to keep their doors open for that amount? THat bearly covers paying the tech for labor, much less having any money to keep the lights and heat/air on. And that, my dear “Bill” is now that is Apple’s fault.
Not to mention the MAXIMUM 8% margin the resellers are making!
I secretly love control, Bill!