Apple has posted a Web page promoting its one-day, Black Friday sales event, but only alludes to discounted prices during the day after Thanksgiving. “When you come in the store, you’ll see why it’s the perfect day to find the perfect gift at a perfect price,” the Web page teases under the banner, “Ready. Set. Shop.” Apple has also posted holiday hours for its stores, in some cases opening as early as 6 a.m., and in the case of the SoHo (NYC) store, staying open 24-hours between Dec. 13th to 24th. Apple also mentions its retail store price matching policy: “We will match that price [at authorized resellers], up to 10 percent off the current Apple Store regular price (excluding sales tax, shipping, and all other fees, costs and services),” Apple promises.
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