Belgium Boasts Premium Resellers

September 19, 2006

You’ll recall that Apple dropped the Apple Centre concept in Europe earlier this year, and instituted a Premium Reseller program in its place. The buzz was that Apple intended to open its own stores in Europe, and wanted to clear out any direct reference to “Apple” amongst other resellers. Now the Premium Reseller concept has blossomed in Belgium, which has its own Web site listing the 12 or so companies that have 50 branches around the country.

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{ 1 comment… read it below or add one }

1 G. de La Vallee April 15, 2009 at 0815

Why is it so difficult simply to find a list of shops in Belgium that sell Apple accessories? The only one I can find is ‘Switch’ that deliberately limits its market to Flemish speakers.

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