Store-to-Store Nike Run

July 12, 2006

Apple will kick off its cross-promotion with Nike shoes on Thursday by handing out a pair of Nike+ shoes to each Fifth Avenue and SoHo store employee, and holding a cross-Manhattan run from Nike Town, to Fifth Ave to SoHo (~3.5 miles). Apple sells the shoe sensor and iPod receiver in their retail stores for $29, while the Nike sells the shoes at its stores and on-line for $80-$100.

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