The Cube Needs Tweaking

April 16, 2006

When workers began taking off the black plywood panels from the Fifth Avenue (NYC) store glass cube entrance last week, it seemed that construction was nearly finished. But a closer look at the activity shows the workers are swapping out the sophisticated titanium hardware between the glass panels, apparently after objections (Mr. Jobs) they were too conspicuous, and interrupted the esthetic of the piece. Last-minute artistic changes to store designs have been made before (mini-stores floors), at a cost of tens of thousands of dollars.

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