Just four years after moving into an iconic building and spectacular retail space on Boston’s (Mass.) tony Newbury Street, Virgin Records and the building’s management announced that the Megastore at 360 Newbury Street will close by June 2007 so that an unidentified “upscale retailer” can move in. The 40,000 square-foot, ground-floor space is just two [...]
West Town Mall Store Construction
The future West Town Mall (Tenn.) retail store now has a construction barricade in front with a conspicuous Apple logo. The space is next to Williams Sonoma and across from the mall information desk, according to David, and also next to the busy hallway leading to the food court.
Weekend Work At Store
The Suburban Square (Penn.) store is obviously up against a construction deadline, since workers have been spotted inside at all hours of the day and night, and are even working Sundays to complete the store.
New Flyer, T-Shirts to Hit Stores
Perhaps in concert with this week’s TV commercial campaign, the retail stores will debut a 12-page fold-out brochure that highlights the international reach of the stores, the helpful personnel, and the variety of creative applications that Apple offers. The brochure will be accompanied by new, dark-green employee T-shirts imprinted with a new set of slogans.
Golden Week Events in Japan
Apple stores in Japan are celebrating Golden Week starting today, with daily in-store events and free workshops for children 8-12 years-old, who are out of school. Golden Week encompasses four different holidays and is one of the busiest holiday seasons after New Years and Obon.
Store Financial Research
The financial analysts at Forrester Research Inc. have issued a case study of Apple’s retail initiative, noting the company has, “defied conventional wisdom to create a powerful retail presence that contributes 17% of its revenue.” The 6-page report, which costs $349 to download, also notes that Apple sales per square-foot is two and a half [...]
Eaton Centre Opens May 6th
The Eaton Centre (Canada) retail store will hold its grand opening May 6th, with 1,000 commemorative T-shirts and a sweepstakes with prizes worth about $2,000.
Apple Centre for Bondi Junction
Apple has apparently given up an opportunity to open an official retail store at the Bondi Junction mall in suburban Sydney (Australia), now that it has given its approval to local reseller Ben Morgan for a three-story store at the mall. Morgan operates an Apple Centre at Taylor Square, and has been attempting to [...]
Two Grand Opening Dates
While I await final word on Fifth Avenue, I can say that Flatiron Crossing (Colo.) will hold its grand opening on May 6th, and the Simi Valley Town Center (S. Calif.) store will open May 13th.
Summit Sierra Is a Stand-Out
If you have any doubt about Apple’s ability to either blend in or stand out when it comes to store architecture, look no further than Regent Street (London) and Summit Sierra (Nev.). At the former, Apple carefully inserted a standard store into an 1898 building, while at the latter they installed a stainless steel façade [...]
SoHo #5,000,000 Customer
Apple announced that it has hosted its five millionth customer at the SoHo (NYC) store on April 25th at 11:30 a.m. Similar to a two-millionth customer celebration the store held in August 2004, Apple says it “showered” the as-yet unnamed customer with “lots of goodies.”
Fifth Avenue Grand Opening
I’m receiving mixed messages about the grand opening of the Fifth Avenue (NYC) store…some say May 6th, but others are saying May 20th. Since employees hit the store next week for the first time, it seems likely that the opening with be May 20th. In any event, the black plywood is mostly removed from the [...]
OS X Boxes Downsized
Following the introduction of smaller iLife, iWork, JamPack and .Mac product boxes in January, Apple is now stocking downsized retail boxes for OS X. The boxes are barely larger than a CD, and are much thinner than the traditional-sized software boxes (8″x2″x9-1/2″), which means they take up less shelf space. Check the photo.
Band Listening Party
The Apple stores will hold a first-ever joint promotion for a new music album on May 2nd. All the stores will be playing the “Stadium Arcadium” album by the Red Hot Chili Peppers during the day, and starting at 6:30 p.m. will begin handing out a limited number of iTunes Music Store cards that allow [...]
Ridgedale Opening June 10th
Construction and employee training will wrap up at the Ridgedale Mall (Minn.) store, it will be stocked with merchandise, and the doors will open for the first time on June 10th for the grand opening.
Some Stores Now Blocking MySpace.com
Updated - The flagship stores and others have had a chronic problem with visitors hogging the display computers and using them for hours on personal business, rather than demo’ing the computer or software. As I’ve chronicled here before, people send and receive e-mail, have their appointment and check books open on the counters, and are [...]
Minnesota Store Construction
A black construction barricade has appeared in front of space #1245, lower level ‘B’ section, at the Ridgedale (Minn.) mall, where an Apple store will sprout later this year. No word on a grand opening date, however.
Retail Store Environment Program
Apple today announced that its U.S. retail and on-line stores will offer an expanded computer take-back program, to recycle computers and make sure their components are properly disposed of. In a press release, Apple said the program will begin in June, and include free shipping and computer disposal. The exact procedures aren’t described, but should [...]
Detroit Region Gains Future Store
Yet a third store is planned for the Detroit (Mich.) metro region, this one at the Partridge Creek mall, now under construction in Clinton Township north east of downtown. Mall management announced today that when the mall opens this October 2007, Apple will among the tenants. The store is about 16 miles from the existing [...]
Apple Up, Retail Down for Quarter
The financial performance of Apple and its Retail segment took different tracks during the second quarter of fiscal 2006, with the company reporting its second highest revenue ever, and Retail revenues dropping substantially for the second consecutive quarter. Apple executives willingly attributed the downturn to a “pause” in purchases in anticipation of the upcoming Intel [...]
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Inside Steve's Brain by Leander Kahney
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- Construction Begins in Montreal
- Magic iPhone To Appear at Stores
- Vancouver Store Is Now Precisely Located
- Sydney Store Opening in April
- First China Store Location Is Revealed