The New York City-based Web site Gothamist has noticed the back-to-school front window display at the Soho store, and the amazing variety of book titles on the shelf. Their amazement is total, and the writer says, “The Apple store might be better taking the book out of the display.” Jake Dobkin continues, “We’re betting that’s going to happen pretty quickly as soon as someone points it out to the store management, which we plan to do today on our way to lunch.” Good luck!