The new left-front window display at Apple stores is titled, "All the books you’ll need," and a suspended display of laptops. The unique display is backed by a two-sided vinyl panel imprinted with a bookshelf photo, and an authentic-looking library-style shelf ladder. The bookshelf is also visible from inside the store, further enhancing the display. Check the ladder–it folds in half for shipment, and its dark-wood finish is really a vinyl covering carefully applied over the original wood.

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