Oh, that Best Buy..always coming up with innovative retail initiatives! Their latest push is to link their retail stores with individualized Web sites, and then crediting the stores for sales made on-line. Previously, the store and salesperson was credited with an Internet sale only if the on-line customer picked up the merchandise at the store. Now sales staff will receive credit for on-line sales, although Best Buy won’t say exactly how. The idea is to create a cooperative, multi-channel sales machine, where store staff feel comfortable referring customers to the Web site–they’ll receive sales credit, which links back to bonuses and other incentives. Ah, Apple has been doing this for awhile. Reminder: If you want to purchase on-line, use your nearest Apple store’s Web site to make the purchase, not the general Apple Web store. You can find each store Web site through the Retail page.
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