Johnson also talked to The New York Times about the Genius Bar concept, saying the Bars are the "soul" of the stores, and, "It’s the part of the store that people connect to emotionally more than any other." The story says the Genius Bar came to Johnson, "one night when he was thinking about the kind of environment Apple wanted to create in its stores. He said he was inspired by Four Seasons, the Ritz-Carlton and other hotels where service is paramount."

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