Go by your local retail store and grab a copy of the tabloid-sized Holiday 2004 magazine, "The Apple Store," that includes an almost-too-cute article on, "A Day in the life of a Genius" that profiles Scott Gockerman at the SF/Union Square store. Sample entry: "9:57 a.m. Pop a breath mint in accordance with the "FBI"–the Fresh Breath Initiative at the Genius Bar." The magazine is heavy on music, but also focuses on the iMac and laptops. While you’re at the store, notice the additional check-out stations installed in a corner, and the huge stock of all iPod models–Apple seems to be ready for shoppers.