The ThinkSecret Web site has posted that Apple plans to open 40 more retail stores during 2005, a significant financial pledge to the profitable bricks-and-mortar sales operation. Tallying up such a promise: about $1.3 million to build each store, and $750,000 per store in annual salary and benefits. Another 40 retail stores would commit Apple to $52 million in capital expenditures (most recently $359 million), $160 million in future lease payments (most recently $386 million), and another 800+ employees (most recently 1,720). Of course, all this spending is based upon average store revenues of about $18.4 million per year, and almost $900,000 per-store annual profit. On balance, Apple obviously feels confident of its Retail segment plan and performance, and is willing to plunk down another $500 million over 10 years to build and operate the 40 new stores.