September 28, 2004

I’m in the Oakley store trying to find some "Straight Jacket" polarized sunglasses, when I notice a guy at the cash register trying to buy 100 pair of M-frame sunglasses. Whoa! So what’s with that, I ask? He explains that when you crank up a 3.5 kw laser on the stainless steel cutting machine, you gotta have protection. Cutting stainless for what and where, I wonder? Seems he’s here from Japan, and just received a few tons of steel panels that will eventually ship out to Finland–of all places–and has to turn them all into a finished product. OK, so don’t keep me guessing…what’s the product? Whoa, again! It’s the interior wall panels for Apple’s mini-stores! Seems like the design is a tri-national effort, and his story confirms the interior of the future mini-stores that I revealed earlier.

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