Journalist Leander Kahney has written the book "Cult of Mac" that describes in great detail the culture, outlook and behavior of those to loyally follow Apple’s products, including the retail stores. The book chronicles the early efforts to staff CompUSA and Sears with enthusiastic volunteers who would guide customers to Mac gear, to those who line up early for the annual MacWorld Expo conventions, and even about the retail store grand openings. It’s provides some great insights into the unique category of customer that Apple has created–and which other companies would love to duplicate. The book is in "pre-order" status from Amazon…click the link in the right column to order you copy today!