The second most-poorly promoted cross-marketing deal at Apple is now the subject of browser home pages at Apple’s retail stores–the Nike custom shoe promotion. When you click on the Safari "home" button, it will take you to the Nike Web page where you can select your own design elements for a shoe (color, material, custom wording, etc.), and have it delivered to your door. The promotion started…oh, way back, but has been hyped on Apple’s Web site for only 1-2 days, and has been invisible in the stores, except for a few employees who are wearing their own custom-designed shoes. The #1 worst-promoted marketing deal, of course, is the Pepsi/iTunes Music Store song giveaway, which received no print, TV or other advertising help, and which ended with just 5 million songs being redeemed, instead of the 100 million song goal.<