Minneapolis can be brutal in the winter, with temperatures well below zero. In the summer, mosquitoes cruise like Huey Cobras on patrol. But I’m compelled to visit this land of contrasts to find out what makes it so attractive to Apple–they already have two retail stores on the southwest side of Minneapolis. I head for the Mall of America, and right to Camp Snoopy. I decide to ride the Mystery Mine Ride, and get teamed up with a stranger with a twitchy index finger. Arthritis, I ask? Nope, single-button mouse syndrome, she says. Ah…a Mac fan. So what’s new, sweetie? She points northeast towards the huge Rosedale Center mall, and tells me… Apple will open a retail store there to capture even more revenue from the region’s Mac addicts.

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