You’ll recall that last Nov. 6th I reported on a financial analysts’ meeting, where Sr. v-p Retail Ron Johnson talked about several future in-store service programs. Now the Apple Insider Web site says those programs will begin April 1st, and provides complete details on the realigned, free Standard level of service, and the new $99 ProCare level of service. The story also details ProCare rapid repair service, ProCare advanced reservations at the Genius Bar, special discounts, and on-demand workshops. The Standard service program is designed to get a new CPU up and running exactly how the purchaser desires, with loaded applications and added peripherals, email and network set-up. The ProCare program is meant to focus the stores more sharply on small businesses, and to provide businesses with improved services– although ProCare service is available to anyone who buys a CPU at the stores. The story also mentions that Apple will no longer charge a consultation fee for "ordinary" customers at the Genius Bar.

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