On-Site: Visitor Store Demographics

January 18, 2004

It’s totally un-scientific, but I picked a random hour, at a random Bay Area Apple store, and gathered some statistics about those who visited the store: 20% were “kids,” another 20% were over 45 years old, and 60% were in the category “young adult, 30s, 40s.” By the way, with the exception of one group, all the “kids” arrived with older visitors.

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