Apple’s chief financial officer Fred Anderson gave a technology conference presentation on Wednesday that included details on the company’s Retail Segment: seven more stores will open before Thanksgiving, they’ll spend $85 million on capital expenditures for the stores during fiscal ’03, there are about 1,200 store employees, there’s an average of 4,300 visitors to each store a week, that Apple would not open as many stores as Gateway (170), that Apple Sales Consultants in CompUSA (etc.) stores receive the same training as Apple retail store employees. He noted that stores with Apple Sales Consultants had experienced “substantial” Macintosh revenue growth. He reiterated that Apple’s retail stores were meant to convert Windows users to Macintosh. Anderson summed up, “We couldn’t be happier” with the stores’ performance. Download (pdf) his presentation that relate to the retail stores
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