Microsoft Commercials – Part 2

So Microsoft will begin a second series of commercials trying to position its identify as a “PC,” but still without any clue as to the what the buzz is all about. The New York Times clearly outlines the company’s tactics, formulated by their ad agency and crafted to fight back against Apple’s, “I’m a Mac, and I’m a PC” commercials. But let’s take look:

• Microsoft is way late to the game if they wanted to strike back against Apple’s commercials.
• The commercials show people who are “PCs” in various activities. These people weren’t enabled to do those things by Microsoft’s products. They were already doing them, and just happen to be using Windows or whatever. Apple’s products actually empower people to do creative and other tasks.
• A company can’t create their position in the hierarchy by advertising. They can certainly push it one direction or another. Microsoft is where it is, and so is Apple.
• Do you think $300 million is enough?
• Who are they talking to? Existing Microsoft customers, trying to assure them they’re cool? Apple product users who will never change their attitude about Microsoft? The audience is a complete mystery.
• The slogan is “Life Without Walls.” Oh, boy! As I said above, what’s Microsoft done to liberate the masses? Creativity to them is more confirmation dialog boxes when you want to delete a file.
• Boy, I can’t wait to see what Apple’s advertising agency comes up with in response to these ads! This battle may rival the Obama vs. Palin match-up, and it will last longer!