Is Boston Politics In Play?
Do you think that Apple promoted the just-opened Boylston Street (Boston) store to the hilt? I'll say. First, they told everyone that they had been eyeing the address of #815 since 2000, or one year before the first two retail stores opened. They waited eight years for the Copy Cop lease to run out? That's strange, considering they bought out Sephora's lease in San Francisco of millions, then spent millions more to demolish the old building and construct an entirely new one. Second, Apple describes the store as the largest in the U.S., giving Boston something really special. I don't know exactly what Apple is including in that figure, but Apple's numbers must include more than the public retail display floor space, which is actually smaller than Fifth Avenue (NYC). Next, they rolled out mayor Thomas Menino during the press event, apparently trying to impress. Of course, Menino admitted to reporters that he doesn't really use a computer, but that his wife takes care of those matters. And lastly, gather all these items up and look right out of the front door of the Boylston Street store--there's the Hynes Convention Center, where Macworld-Boston could easily find a home. You do recall there used to be a Macworld in Boston in the told days? Well, it could come back. The San Francisco version is doing really well, WWDC just reported a sell-out for this year's event, and Apple's market share is increasing. Steve Jobs must be confident, so maybe all this retail stuff adds up to Apple lobbying for discounts on convention center rates for a future conference.


1 Comments:
Apple doesn't run Macworld Expo. They walked away from the show when it moved back to Boston from New York.
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