Typical User

I found an iPod owner's on-line saga pretty interesting, mostly for how much arrogance there is as the writer encounters problems and tries to solve them. I suppose it's typical of today's mildly tech-savvy consumer, who wants things to work, and work in a certain way. This blogger didn't seem to research the product too well, didn't realize he needed to download the latest sofware updates, criticized the design and software, and then marched off to the nearest Apple store for a solution. Of course, nothing is right at the store: employees are waddling and wearing cute red shirts, the store has no PC for trouble-shooting, and other sarcasm. If you've guessed by now that this blogger is a Windows PC user, you're right. But that's beside the point. Read and take heed--customers in general are a very demanding lot, even if their criticism needs to be more self-directed.