At a Glance

  • Known only by a few people internally as the Nexus Project, led by Ron Johnson, who used his middle name “Bruce” as a last name to maintain secrecy of the project.
  • First store opened – May 19, 2001, Tyson’s Corner (Virg.) at 10 a.m.; second store opened at 10 a.m. the same day at the Glendale Galleria (S. Calif.)
  • Longest grand opening line – Ginza, 1,982 (individually counted by ifo)
  • Most opening day visitors – 11,000, per Apple at Regent Street
  • Total visitors: 1 billion total reached in mid-April 2011; on some days there are 1 million visitors to all the stores
  • Genius Bar visitors: about 50,000 per day worldwide (Aug. 2012)
  • Number of stores – 394
  • Square-feet of leased store space – 3.1 million square-feet (Q4, 2012)
  • Number of U.S. states – 44, not in: Montana, Wyoming, North & South Dakota, Vermont, W. Virginia
  • Countries – 13 with 125 outside the U.S. – U.S., Japan, UK, Canada, Italy, Australia, China, France, Germany, Switzerland, Spain, The Netherlands, Sweden
  • State with most stores – California, 52; Texas: 18; Florida: 16; New York, 17
  • Number of employees – 42,400 full-time equivalent (Q4, 2012)
  • Largest store – Debatable, but: Regent Street (London), 25,000 s.f. (3,000 back-of-house); Covent Garden (London), 24,603 s.f. (16,372 is public, the rest is back-of-house), Amsterdam (21,000 public, 6,000 back-of-house). The Wangujing (Beijing) store is the largest in Asia, but the square-footage isn’t know (~10,000 square-feet total retail and back-of-house?).
  • Largest North American store: Yorkdale (Canada): 9,830 s.f. retail, same size back-of-house on upper level
  • Smallest store – Either of the last remaining mini-stores: Stanford (CA), Rockaway (NJ) or Oakridge (CA)
  • Tallest store – Ginza, 3 floors of retail + 1 theater + 1 floor of training rooms; West 14th Street (NYC), Boylston Street (Boston) and Wangfujing (Beijing) are on three public levels linked by spiral glass staircases.
  • Stores with a glass staircase – see the full list
  • Briefing Rooms – Opéra (Paris), Pudong (Shanghai), Covent Garden (London), Uptown (Minn.), Victoria Gardens (S. Calif.), Pasadena (Calif.), Fashion Island (Calif.), SoHo (NYC), Amsterdam (Netherlands)
  • Green roof gardens – North Michigan Avenue (Chicago), Boylston Street (Boston), Uptown (Minneapolis), Lincoln Park (Chicago)
  • Interior trees: Bondi (Sydney, Australia), a species of ficus.
  • Stores underground or with basement levels: Fifth Avenue (NYC), Upper West Side (NYC), Carrousel du Louvre (Paris), Nanjing East (Shanghai), Opéra (Paris), Rue de Rive (Switzerland), Pudong (Shanghai), Nanjing East (Beijing), Passeig de Gràcia (Barcelona), Wangfujing (Beijing)
  • Busiest visitor traffic – originally Regent Street (London), but now Pudong (Shanghai), and China stores in general
  • Busiest country – China; in mid-2011 Tim Cook said on average, the four then-open China retail store had the highest sales and customer traffic of any store in the chain during the quarter
  • Cost of wood furniture – $315,000 per mall store
  • Build-out, mall store – ~$450,000 (plus materials, total $1.3 million); ordinary high-profile $8-10 million; extraordinary high-profile $20-$40 million
  • The front glass window panes at the Stratford City (UK) were made by Seele GmbH (Germany), each measure 10½-feet x 20-feet, are 40 mm thick, weigh 4,200 pounds, and cost $65,110 each (there are four).
  • Number of stocked products – about 500
  • Average visitors per week – about 17,396 per store (Q3, 2012), but over 1 million a day total all stores on several days most months
  • Number of mini-stores – originally nine, but now three (six have moved to larger spaces over the years)
  • Employee applicant-to-hiring ratio – about 17:1 or about 5% or 6% acceptance rate
  • Retail sales – $4.22 billion (Q4, 2012)
  • Profit-loss – $1.10 million profit (Q4, 2012)
  • Revenue per square-foot annually: $6,033 vs. ordinary retail $200–$400 (4 quarters to July 30, 2012)
  • Retail’s contribution to companies revenues – 11.7% (Q4, 2012)
  • Retail’s contribution to company’s profits – 10.3% (Q4, 2012)
  • Sales per square-foot annually: $6,050 (fiscal 2012) vs. Tiffany’s $4,017, and U.S. mall average $386.
  • CPUs sold in retail stores – 1.109,000 (Q4, 2012)
  • 607,000 members in “One to One” service (Q2, 2010)
  • Personal Setup sessions: over 2 million  (Q3, 2010)
  • Longest Genius Bar – Amsterdam (The Netherlands), 82 feet
  • Most stores per square-inch: Three stores in Shanghai (China) are within 1.85 miles of each other; Manhattan, three stores within 3.1 miles; Honolulu, three stores within 3.7 miles; Las Vegas, 3 stores within 4.2 miles
  • Closest stores to one another: Glendale and The Americana (S. Calif.): 600 feet apart door-to-door; Palo Alto and Stanford (N. Calif.): 3,303 feet apart
  • The Opéra (Paris), Passeig de Gràcia (Barcelona) and Via Roma (Torino) stores shares a the same ceiling light fixture design (the latter two are smaller versions of the Opéra fixture).
  • Most expensive store to build – Covent Garden (London), historic building restored, probably more than $35 million for partial demolition, historic restoration, reconstruction.
  • High-profile stores (they’re not called “flagships”) – SoHo, The Grove, North Michigan Avenue, San Francisco, Ginza, Shinsaibashi, Regent Street, Fifth Avenue, West 14th Street, George Street, Sanlitun, Upper West Side, Opera, Pudong, Covent Garden, Lincoln Park, Hong Kong Plaza, Xidan Joy Life, IFC Mall, Grand Central, Amsterdam, Passeig de Gràcia
  • Favorite building materials – bead-blasted stainless steel siding from Japan; Indiana limestone exterior siding; grey, Italian Pietra Serena sandstone flooring from Italy; window glass from China and Germany; glass staircases designed in the UK, with glass fabricated in China and Germany.