Apple Retail Financials

Reporting Change

In October 2014 Apple announced that it will no longer report financials for the retail stores separately from other segments. Starting with Q1 2015, the revenues and profit/loss for the stores will be reported within their respective geographic segment: Americas, Europe, Greater China (China, Hong Kong, Taiwan), Japan and “rest of Asia Pacific.” This significantly changes how the performance of the retail stores can be evaluated—essentially, you can’t. Apple’s announcement did not state whether other retail store figures will be released, such as the number of visitors and employees, capital expenditures and lease commitments.


The following table show financial results for Apple Inc. and its Retail Segment for the period since stores were first opened in May 2001. The results are based on the fiscal year, which basically ends Sept. 30th. The Asymco Web site frequently publishes other charts and graphs for a wide range of Apple Inc. statistics, including the retail store operations.


The first retail store opened during the first quarter of 2001, but sales and other figures were initially lumped into the “Other net sales” segment. By the fourth quarter of 2001 retail sales were being reported separately. The chart below shows only the two most recent years of Apple’s retail financial figures. You can download (pdf) the entire 2001-2013 Apple retail segment financial chart for more information. The red check marks indicate record highs.


The following charts show the Apple retail performance by quarter since 2001, when the first stores opened.

The chart above shows the number of “full-time equivalent” employees over the years, and the trendline if the increase had continued beyond Q2 2012.
Based on the trend line, the stores should have 75,000 employees as of July 2014.