Apple Retail Financials

Reporting Change

In October 2014 Apple announced that it would no longer report financials for the retail stores separately from the existing geographic segments. In fact, starting with Q1 2015, revenue and profit/loss for the stores was reported within their respective geographic segment: Americas, Europe, Greater China (China, Hong Kong, Taiwan), Japan and “rest of Asia Pacific.” This significantly changed how the performance of the retail stores can be evaluated—essentially, you can’t. Apple also stopped reporting other retail metrics, including visitors, employees and capital expenditures. The did report retail future lease commitments ($3.5 billion).

You can find financial results from 2001 through Q4 2014 in the charts below.

Note: As part of the 2015 accounting change, Apple released what they called a “retail reconciliation,” posting the results back to Q1 2012 as if reported under the new reporting rules. It takes some analysis to make sense of the newly-stated results.


The following table show financial results for Apple Inc. and its Retail Segment for the period since stores were first opened in May 2001. The results are based on the fiscal year, which basically ends Sept. 30th. The Asymco Web site frequently publishes other charts and graphs for a wide range of Apple Inc. statistics, including the retail store operations.


The first retail store opened during the first quarter of 2001, but sales and other figures were initially lumped into the “Other net sales” segment. By the fourth quarter of 2001 retail sales were being reported separately. The chart below shows only the two most recent years of Apple’s retail financial figures. You can download (pdf) the entire 2001-2013 Apple retail segment financial chart for more information. The red check marks indicate record highs.


The following charts show the Apple retail performance by quarter since 2001, when the first stores opened.

The chart above shows the number of “full-time equivalent” employees over the years, and the trendline if the increase had continued beyond Q2 2012.
Based on the trend line, the stores should have 75,000 employees as of July 2014.