Amazing Window Display for iPhone 5c
In September 2013 Apple introduced the iPhone 5c in various bright colors, and also debuted a window display to highlight the design. Arguably, the display is the most complicated yet attempted by Apple’s visuals team.
The display consisted of a series of one-inch plastic balls strung on nylon string to create a three-dimensional rectangle, composed of 9 rows x 18 rows x 9 rows. There are five rectangles corresponding to the iPhone 5c colors red, yellow, white, blue and green. Each store display is composed of 7,290 balls. Based on an estimated 350 stores with window displays, there are a total of 2,551,500 balls.
The impact of the window display was based on the precision placement of the balls, allowing them to align with one another from all four perpendicular directions, but also from every possible angle. Likewise, the design was based on the available materials, the ability to visually align the balls, and ability to create at least 300 sets of the displays for the stores that have space for window displays—some high-profile stores don’t have displays, and some mall stores have an entirely open entrance without display spaces. Lastly, the designers also had to take into consideration that the displays had to be shipped to the various stores undamaged, where they would be assembled by the visuals team following a set of printed directions.
The displays were obviously hand-assembled, an enormously time-consuming process aided by precision machinery, and likely performed outside the United States.