Newest Tokyo Store Has Been Unveiled

June 9, 2014

Workers began removing the decorative plastic covering from the front windows of the new Omotesando (Tokyo) Apple retail store at 8 p.m. Monday night. By midnight, nearly one-half of the plastic had been removed, exposing the interior of the store and the back-lit Apple logo. Several hours later, the store was fully revealed. The Apple logo is suspended from the ceiling in the middle of the shallow store, directly over a spiral glass staircase leading to the basement level retail space. The store represents the third in the series of V3.0-design stores, after the Stanford 2 (N. Calif.) and Pioneer Place 2 (Ore.) stores.

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