Sources Describe Ahrendts’ Personality, Retail Goals

May 19, 2014

Just weeks into the official start as her term as Apple’s new Sr. VP Retail/On-Line Stores, Angela Ahrendts is impressing veteran employees as both warm and genuine, and focused on the goals of expanding retail in China, improving mobile commerce and revamping the retail stores’ customer experience. As told by, Ahrendts has been touring Apple stores in the San Francisco region to gain inside knowledge, and has been shuffling some of the executive team to better focus on the future. Employees who have met Ahrendts say she’s “honest,” “passionate” and “so Apple.” But insiders also report that she has specific goals for moving forward—improving telephone service, Personal Setup and the iPhone trade-in program. The article also makes some comparisons between Ahrendts and her predecessor John Browett, who was fired after less than a year. Read the entire 9to5mac article for additional insights.

{ 10 comments… read them below or add one }

Leave a Comment

Previous post:

Next post: