Canada Store Set For Move, Expansion

March 18, 2014

Defying the tradition of occupying a conspicuous space in an architecturally significant building, Apple will reportedly move the existing Pacific Centre (Vancouver) store into a larger, basement space that’s completely invisible from the outside. According to Retail-Insider, the new store will join several other high-profile retailers in a 48,000 square-foot expansion area known as 725 Granville that’s now under construction. The Web site’s sources originally said the store would be a “flagship,” but later clarified it will simply be one of the country’s largest Apple stores. The current store opened in May 2008 at the downtown mall, occupying 5,368 square-feet on the mall’s third level. The store is always busy and logged $75 million in revenues for 2013, Retail-Insider reported. That compares to an average $49 million per-store for the entire chain in 2013. The future store will be “substantially larger,” sources told Retail-Insider, and will be accessible from the existing mall and via an outside stairway. A floor plan of the expansion space shows 12 retail spaces, with none larger than about 6,000, which is not much larger than the current store. It’s not clear if Apple might occupy two of the proposed spaces. According to the story, the Apple store will open in fall 2015.

Download (pdf) the mall plan that shows the current and future store locations.

From this rendering of the future 725 Granville project, it’s difficult to understand why Apple would prefer to be underground, below the Nordstrom building, when the exterior attractiveness will be very high.

The ground-floor and two upper floors will be occupied by a 250,000 s.f. Nordstrom store. The double-height corner space appears to be a perfect Apple store location.

This section of a blueprint for the new expansion space (tan) shows they are 6,000 s.f. or smaller, not much bigger than the existing Apple store space. It’s possible Apple will lease more than one of these spaces for the reported retail store.

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{ 1 comment… read it below or add one }

Edward March 25, 2014 at 1620

The current Apple store in Pacific Centre is shockingly small for a city the size of Vancouver. I’m really surprised they aren’t doing a stand alone flagship store. Apple should be on Robson Street or Granville, rather than underground. Just wierd.

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