Apple Retail Web Pages Revised To iOS 7-Style

February 24, 2014

Continuing a trend towards simplicity, cleaner typography and more white space, Apple has revised the retail store Web pages to eliminate anything that is not content, bringing it under the iOS 7 umbrella. The redesign affects the main store list, individual store pages, as well as the main retail page. The overall design, element locations and drop-down menus remain for the pages. However, the new design dispenses with the previous side borders, shading and button backgrounds, and lightens up the main headline type fonts. Some elements are spaced more loosely, pushing content further down the page, as shown in the comparison view below of the same content extent. The retail pages have been revised extensively since the first one appeared in 2001—with just two stores.

The screen shot below shows the new main retail store Web page design, which is completely devoid of anything not related to content. Click on the image for a larger view.

The screen shot below show the previous page design, which included side borders and shading.  Click on the image for a larger view.

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