Calif. Store Scheduled For Move, Expansion

February 1, 2014

An enormously wide and suspiciously white plywood barricade has appeared along a retail street in Walnut Creek (N. Calif.), announcing that the existing Apple store two blocks away will eventually move into much larger quarters. The future expansion store is part of a $250 million, multi-phase redevelopment of the existing Macerich Broadway Plaza mall in the downtown, approved by city planning officials just last week. The existing Apple store opened in July 2003 in a 30-foot wide space that was adequately sized at the time. But like other stores of the era, it has steadily grown crowded with visitors. The future store will occupy a 75-foot wide space that spans a combined 13,200 square-feet on the ground floor and in a partial upper-level, back-of-house space. That would provide about quadruple the space of the current store. Light construction is now underway behind the barricade, and schedules filed with the city indicate the store could open in late 2015. Update: A commenter notes alternate plans for the space described here. But information about the move is authentic, so another space (Bldg. 6) is a possibility. In June 2014 a Banana Republic store opened in the depicted space, knocking the sense out of my speculation. Of course, Apple would still like to expand the original store.

Renderings of the future development show the space behind the white barricade is one of the very few to allow tenant-provided architecture, a key requirement of Apple. Blueprints show that parcel to be 75 feet wide and about 145 feet deep.

The mall redevelopment is being performed in phases out to 2017, but Building C2 is among those in the first phase that will be completed some time in 2015. Blueprints or renderings for the Apple store space itself haven’t yet been filed with the city.

Download the overall site plan (pdf), and read the city’s collection of documents about the project.

The store will occupy the former Victoria’s Secret space near a new “paseo” that leads from the street to the parking structure behind several retail stores. The existing Macy’s Junior store will be demolished to create the paseo.

The front of the future expanded store. A building to the left will be demolished to create a “paseo” to a rear parking structure. Click on the photo for a larger view.

The front of the future store is now covered by a white barricade that is typically “Apple.” Click on the photo for a larger view.

The rear of the future Apple store space also has a white construction barricade. The building is two levels at the rear of the parcel. An area to the right of this photo will be demolished to create a “paseo” for pedestrians and vehicles into a parking structure. Click on the photo for a larger view.

 

This elevation rendering prepared by the mall developer shows the street section that Apple will occupy—the space labeled “Tenant Architecture.” Most other sections of the redevelopment only allow limited tenant design elements on the storefront.

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{ 4 comments… read them below or add one }

Doug Stewart February 1, 2014 at 2001

I was reading more about the Broadway Plaza redevelopment and I came across this:

http://www.beyondthecreek.com/banana-republic-remodel-begins-in-broadway-plaza/

It looks like this space isn’t for Apple but for Banana Republic.

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Gary February 2, 2014 at 0435

Bummer! My sources are pretty solid about the move. Perhaps the Apple store will occupy Building 6 on the diagram.

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Doug Stewart February 1, 2014 at 2015

Love your site btw! Thanks for all the hard work and great info!

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Stephen February 7, 2014 at 0945

Here’s what the old Victorias Secret will look like as the new Banana Republic.
http://www.beyondthecreek.com/banana-republic-remodel-begins-in-broadway-plaza/
Would be a terrible place for an Apple Store anyway. There’s 2+ years of construction ahead at Broadway Plaza

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