Following the lead of other mass-market retailers hoping to jump-start this year’s Black Friday shopping, sources say several specifically-located U.S. Apple stores will be open on Thanksgiving Day this year to help boost the chain’s revenues. The policy expands upon previous years when only the tourist-heavy Royal Hawaiian (Hi.) and Forum Shops (Las Vegas) stores were open on Thanksgiving for holiday shoppers, and some other stores opened as early at 3 a.m. on Black Friday. According to insiders, over the past few years several Apple retail Market Directors have been advocating for more stores to be open on Thanksgiving, believing the company was missing out on substantial holiday sales. Apparently their viewpoint prevailed this year, and at least 10 stores will be open some portion of Thanksgiving. Employee schedules to cover the holiday shifts were being prepared over the last two days. Other retailers have drawn criticism from employees for their open-on-Thanksgiving policy, saying it takes them away from their families on the holiday. However, the retailers have said they will try to accommodate employees with alternate time off. At Apple, the Fifth Avenue (NYC) store is open every day of the year, but in previous years all but two stores were closed for the Thanksgiving and Christmas holidays. Check Apple’s list of retail stores for holiday shopping hours when they are eventually posted. Update: On Wednesday morning over the objections of the Market Directors, Apple CEO Tim Cook cancelled the plan to keep several stores open on Thanksgiving. Cook’s specific objection was that it’s important for Apple retail employees to be with their families on the holiday. On the other hand, the Market Directors were reportedly motivated by large potential holiday-quarter bonuses based on performance targets, adding to their $400,000 salaries. The last calendar quarter at Apple retail is always the busiest and generates the most revenue, leading to the largest bonuses.
This year Sears and Target announced they will open at 8 p.m. on Thanksgiving Day, with Wal-Mart opening at 6 p.m. and Toys R Us at 5 p.m. Kmart said it will open at 6 a.m. on Thanksgiving and stay open for 41 straight hours. Last month Macy’s said it would be open on Thanksgiving for the first time in its history.
Here’s the original list of Apple stores that were scheduled to be open for Thanksgiving, with others considered:
- Fifth Avenue (NYC)
- West 14th Street (NYC)
- North Michigan Avenue (Chicago)
- Lincoln Road (Miami Beach)
- San Francisco (Calif.)
- Pioneer Place (Portland, Ore.)
- The Grove (LA)
- Third Street Promenade (Santa Monica)
- Fashion Valley (San Diego)
- Ala Moana (Honolulu)