An amazingly detailed rendering of a new Apple retail store on the corner of 100 Bloor Street West in Toronto (Canada) seems to raise hopes of a second downtown location for the city, but it’s only a developer’s wishful speculation. The rendering shows a store with 40-foot tall glass windows, two large, suspended Apple logos, and a typically bright interior with wall graphics and product display tables. Bloor Street has been the subject of Apple store speculation since 2009, but no active projects have emerged. Apple never publicly divulges its architectural plans until it’s ready to submit building permit applications to city officials. The rendering is one of several that appeared in a lease promotion (pdf) for the property, which consists of a 26-story condominium tower and three large, ground-floor retail spaces that have recently become available. The property is about one mile from the existing Eaton Centre store along a section of Bloor Street that has been rejuvenated. The corner space at Bloor and Bellair Streets shown in the rendering spans 5,665 square-feet on the ground floor, and potentially 9,741 square-feet on the upper level. In the Apple store rendering, the public retail space is two-levels tall at the front of the space, while the back-of-house presumably occupies both levels at the rear. It’s common for property developers to create speculative renderings that show potential tenants, long before the project is built, leased or constructed. In this case, the developer created separate renderings for Apple to occupy each of the three retail spaces—with varying fidelity to Apple’s architectural and design standards.
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