The free-wheeling days of making a on-line Genius Bar appointment or reserving space for a “Discover Your iPhone” workshop are over, now that Apple is requiring participants to log in using their Apple ID before receiving a confirmation. The new procedure helps put an end to Genius Bar reservation scalping that is especially common in China and other countries, and to no-shows at workshops. Both practices tax the stores in different ways, with crowds of walk-in Genius Bar customers who can’t make reservations, and by leaving workshops empty even through the reservation system shows them full. Previously, one could simply go on-line and enter a store, date, time and any name to make a Genius Bar appointment. There was never any formal log-in or confirmation process. Over the past few months Apple began adding a log-in requirement for basic daily store workshops. Then today, Apple began requiring a log-in to make and confirm Genius Bar appointments. Both log-ins require an Apple ID, which is a person’s company-wide log-in credential. It allows access to the iTunes Store and iCloud, purchases from the Online Store, participation in support forums, and on-line retail store reservations. Apple has been making several tweaks to its support services, both company-wide and within the stores, apparently to increase efficiency, reduce costs and increase opportunities to gain more revenue.
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