Last Mini-Store Moving to Full-Size Space

June 7, 2013

After several years of searching for the perfect space, Apple will move and expand the Oakridge (N. Calif.) retail store, the last of the nine mini-stores that opened in 2004. Later this year the store will move down the hall to a new space facing the food court that is five times wider and over 15 times bigger than the current space. The project signals the end of the mini-stores, which were intended to allow Apple to occupy smaller spaces, and yet generate almost the same amount of revenue. However, as the number of products has grown over the past eight years, and training and service have become more integral to the stores, the mini-stores couldn’t provide enough space for visitors. For example, at the only other remaining mini-store, employees at Stanford (N. Calif.) must hold training and product set-up sessions outdoors in front of the store. According to sources, the Oakridge store will move about 400 feet east to space #1624, which is just now being vacated by a temporary Victoria’s Secret store. Once construction begins, building permits indicate Apple will relocate four structural steel columns, allowing for more open access inside the store. The current space is about 450 square-feet, while the new space will span 7,500 square-feet. The tiny 15-foot wide current storefront will expand to 60 feet. Based on construction schedules, the expanded store could open in early 2014.

The tiny Oakridge Apple store will move to a much larger space by early 2014. The space faces out onto the mall’s food court and the movie theater box office.

This 60-foot wide space is being vacated by Victoria’s Secret in early June 2013 (they’re moving back into their permanent store after a make-over). Behind the camera is the mall food court. Click on the photo for a larger view.

The 15-foot wide Oakridge Apple store is just wide enough to fit a 2013 Honda Civic—but not wide enough to accommodate the daily crush of visitors.

The side aisles at the Oakridge store are barely four-feet wide, creating traffic jams when even small groups of people talk to one another. The new store will eliminate this congestion.

 

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