Future Store Location Proves Apple Likes Universities

January 17, 2013

One of the long-known criteria for evaluating future Apple retail store locations is a proximity to a institution of higher learning, and it doesn’t get any higher than Princeton University (NJ). Perhaps that’s why an Apple store will appear later this year inside the Quaker Bridge Mall, about five miles away from that university’s 5,000 students. Job listings recently appeared on Apple’s Web site for “Princeton,” and now tipsters point to two spaces in the Simon Property Group mall, across from the Lord & Taylor store. Beyond Princeton University, the region is host to several international companies, including Dow Jones, Johnson & Johnson, Merrill Lynch and Bristol-Meyers Squibb. What’s more, the average household income for the region is at the top of the scale for Apple’s retail chain: $104.282, according to Simon. The mall plan shows two spaces facing a central plaza that could be combined for the Apple store. Based on hiring schedules, the store could open in mid-July. Update: In mid-May a construction barricade appeared in front of the right-most space shown in the mall plan below. The mall developer also updated the plan to show the newly-configured space for Apple.

The current lease map shows five available spaces for an Apple store on the ground level, including a prime corner location. The total space (31,000+ s.f.) is too much for a mall Apple store. However, a combination of two or three of these spaces would provide an appropriate 12,000 s.f. of space. Update: In mid-May the mall plan was revised to show Apple in the right space shown here, plus additional space at the rear (top).

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