Apple Bucks Pressure To Open Early on Black Friday

November 18, 2012

Despite pressure from shopping mall managers, Apple has decided not to open its stores in the wee hours of Black Friday as a way of increasing revenues—and looking like a mass-market merchandiser. In fact, most U.S. Apple stores will open at the 6, 7 and 8 o’clock hours, and only a pair of high-tourist locations will open as early as 4 a.m. As in past years, many big-box retailers will open at midnight this year to offset lower sales during the continuing U.S. economic downturn. Many other stores will open as early as 3 a.m. to capture shoppers looking for deals. According to sources, management for several malls where Apple stores are located attempted to convince Apple executives to join early-morning retailers for the year’s busiest shopping day. They suggested midnight or 3 a.m. as possible opening times. But facing a constrained supply of new products introduced last month, and the probability of idle employees wandering empty stores, Apple execs decided to adjust opening times based on potential traffic at individual stores. As a result, most stores will open just two to four hours earlier than the usual 10 a.m. opening time. Several stores will open just one hour earlier for shoppers. Check each store’s Web page for its holiday hours.

A review of the U.S. retail store hours shows that all but 29 will have “ordinary” early opening hours.

The chain’s three Hawaii stores will once again have special hours for the holidays to cater to tourists. The Ala Moana (Hi.) store will open at 4 a.m., while the nearby Kahala store will open at 4:30 a.m. The Royal Hawaiian (Hi.) store will be even more accommodating to visitors, opening from 10 a.m. to 10 p.m. on Thanksgiving, and then at 8 a.m. on Black Friday. All three stores serve a huge tourist population from the United States and many Asian countries.

Several stores will open at 5 a.m. on Black Friday:

  • Alderwood Mall
  • Annapolis
  • Boise Town Square
  • Briarwood
  • Burlington
  • Cherry Hill
  • Fashion Show
  • Flatiron Crossing
  • Freehold Raceway Mall
  • Jordan Creek
  • Lehigh Valley
  • Mayfair
  • Memorial City
  • Park City
  • Pentagon City
  • Rosedale Center
  • Wellington Green
  • West County
  • West Town
  • Woodland

Four stores will open somewhat later in the day, at 10 a.m.:

  • Bay Street
  • Forum Shops
  • Knox Street
  • La Enantada

Two additional stores will have special hours on Thanksgiving, both locations in high-tourist areas:

  • The Fifth Avenue (NYC) stores will be open from midnight to 10 p.m. on Thanksgiving
  • The Forum Shops (Las Vegas) will be open from 10 a.m. to 11 p.m. on Thanksgiving
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{ 6 comments… read them below or add one }

Jack November 18, 2012 at 2356

What’s the point of opening early the apple supply chain is pretty enpty. No iPhone 5, iPad mini, iMacs etc.

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Specialist runs the show November 19, 2012 at 0215

Again another meeting in San Francisco for the flagship store and Specialistrs are treated like a stepchild. When are the managers going to recognize the specialist take on the bulk of the role in all of the stores wether it is multitasking sales to troubleshooting and alleviating the Genius Bar from all of the things that they could be doing yet we intervene and take care of before you even reaches their area. They praise the genius they did great, They praise management and those who have achieved a five year mark of employment…. Yeah They once again conveniently forget the 250+ “specialist” who contributes to the majority of sales and the to the store yet has no recognition no special stories asked to sharedabout them… you only share a single story and NPS that comes through about Experts and no one is recognized for the only “major role” in the store that they play in the contribution of sales. Wake up the “Specialists” period !!! run the show…we do more than Repair relationships we also create them!!! So Sick and tired of management not Realizing and recognizing and understanding that it is the Specialists Part-time and full-time that Make that shit run!

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Actual employee November 20, 2012 at 1516

Funny at our store all they talk about are sales and how the rest of the store can support the Red Zone.

As for the owning thing. We not do door busters so why open all night. It’s a waste of staff

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somewhereontheline November 22, 2012 at 0011

Specialists get plenty of attention at our store… redzone / specialist priorities and initiatives drive >50% of the store’s direction.

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Throwthatham November 19, 2012 at 1828

Were you at our meeting? Sounds the same

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Throwthatham November 22, 2012 at 1314

= more focus on driving business to increase manager bonus

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