Apple Bucks Pressure To Open Early on Black Friday

November 18, 2012

Despite pressure from shopping mall managers, Apple has decided not to open its stores in the wee hours of Black Friday as a way of increasing revenues—and looking like a mass-market merchandiser. In fact, most U.S. Apple stores will open at the 6, 7 and 8 o’clock hours, and only a pair of high-tourist locations will open as early as 4 a.m. As in past years, many big-box retailers will open at midnight this year to offset lower sales during the continuing U.S. economic downturn. Many other stores will open as early as 3 a.m. to capture shoppers looking for deals. According to sources, management for several malls where Apple stores are located attempted to convince Apple executives to join early-morning retailers for the year’s busiest shopping day. They suggested midnight or 3 a.m. as possible opening times. But facing a constrained supply of new products introduced last month, and the probability of idle employees wandering empty stores, Apple execs decided to adjust opening times based on potential traffic at individual stores. As a result, most stores will open just two to four hours earlier than the usual 10 a.m. opening time. Several stores will open just one hour earlier for shoppers. Check each store’s Web page for its holiday hours.

A review of the U.S. retail store hours shows that all but 29 will have “ordinary” early opening hours.

The chain’s three Hawaii stores will once again have special hours for the holidays to cater to tourists. The Ala Moana (Hi.) store will open at 4 a.m., while the nearby Kahala store will open at 4:30 a.m. The Royal Hawaiian (Hi.) store will be even more accommodating to visitors, opening from 10 a.m. to 10 p.m. on Thanksgiving, and then at 8 a.m. on Black Friday. All three stores serve a huge tourist population from the United States and many Asian countries.

Several stores will open at 5 a.m. on Black Friday:

  • Alderwood Mall
  • Annapolis
  • Boise Town Square
  • Briarwood
  • Burlington
  • Cherry Hill
  • Fashion Show
  • Flatiron Crossing
  • Freehold Raceway Mall
  • Jordan Creek
  • Lehigh Valley
  • Mayfair
  • Memorial City
  • Park City
  • Pentagon City
  • Rosedale Center
  • Wellington Green
  • West County
  • West Town
  • Woodland

Four stores will open somewhat later in the day, at 10 a.m.:

  • Bay Street
  • Forum Shops
  • Knox Street
  • La Enantada

Two additional stores will have special hours on Thanksgiving, both locations in high-tourist areas:

  • The Fifth Avenue (NYC) stores will be open from midnight to 10 p.m. on Thanksgiving
  • The Forum Shops (Las Vegas) will be open from 10 a.m. to 11 p.m. on Thanksgiving

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