Hoping to take advantage of the 14 million annual visitors to Disneyland Paris, Apple will open a new store at the Val d’Europe shopping center, just a mile from Sleeping Beauty’s castle. The store east of Paris would be the seventh store in the greater Paris region, after the Les Quatre Temps store opens, perhaps next weekend. According to MacGeneration, besides generating tourism revenue, the area around Disneyland is a major business center and also hosts l’Université Paris-Est. Disneyland Paris ranks #6 among the world’s most popular theme parks, but has struggled to attract visitors and generate revenue since it opened in 1992. For the most recent six months, the company reported that both visitors and revenue were nearly flat compared to 2011. A store near Disneyland has been rumored for years, but an “East Paris” job listing posted on Apple’s Web site earlier this month provided the first confirmation of the future store. Based on hiring schedules, the store could open by October.
E-mail this story
{ 0 comments… add one now }