Australia Planning Agency Criticizes Storefront Design

April 28, 2012

A design proposal for an unnamed retailer at the future Rundle Place (Adelaide, Australia) development is under fire from the state’s planning agency, and a rendering confirms the design is for an Apple store. The criticism of the stainless steel and glass storefront by planning officials isn’t unusual for Apple, and neither is Apple’s secrecy is presenting its proposal to South Australia state officials. As reported by AdelaideNow, planning for the office-retail development began in 2009, and exterior designs have already been approved. However, last month the developer submitted a revision for one specific space that drew immediately criticism from the Development Assessment Commission (DAC), which said the design lacked “identity.” State planning department chief architect Philippe Mortier was even more critical, calling the design “unimaginative and disappointing slavish application of generic corporate style—the manicured world image ahead of the local amenity.” Chief project officer Gabrielle McMahon called upon the DAC to defer approval of the design, and to ask the developer for an amended plan that addresses the criticisms. The development is scheduled to open in 2013. Download (pdf) the design proposal that includes maps, plans and photos of the development, along with the DAC response to the architect’s revisions.

This rendering of a proposed storefront at Rundle Place in Adelaide shows a design without an Apple logo, but with all the other traditional Apple store features, including the interior design. The original design mirrored the storefront to the left, with taller windows and glass awnings. (Click the image for a larger view.)

This elevation view of the project shows the location of the proposed Apple store (right side) along Rundle Mall near Francis Street.

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